MYZOOTAIPING: FIRST VIRTUAL ZOO PLATFORM IN ASIA – AN INNOVATIVE COLLABORATION OF ECOMY WITH ZOO TAIPING & NIGHT SAFARI, MAJLIS PERBANDARAN TAIPING
TAIPING, 17 SEPTEMBER 2021: The agreement signing ceremony for the development of the first virtual zoo platform in Asia, MyZooTaiping between Ecotourism & Conservation Society Malaysia (ECOMY) and Majlis Perbandaran Taiping (MPT) was held virtually today. Majlis Perbandaran Taiping (MPT) is represented by Tuan Khairul Amir bin Mohamad Zubir, Yang Dipertua Majlis Perbandaran Taiping while ECOMY is represented by Andrew Sebastian, President & CEO of ECOMY.
The agreement is to realize ‘MyZooTaiping’, an innovative virtual zoo platform that allows subscribers to visit Zoo Taiping & Night Safari 24 hours a day virtually, from anywhere in the world as long as they are connected to the internet.
This idea is brought by a group of passionate organisations, each with its own expertise. This partnership is led by ECOMY, an NGO that brings with them their ecotourism, conservation and education programs to the forefront digitally. LoDopage is the technical prodigy of this team, providing the creation, design and running of the platform plus marketing (online & offline), while SE Elements looks into funding, sponsorship, communication and corporate partnerships.
‘MyZooTaiping’ is expected to be launched officially in October 2021, offering beyond visiting zoo under 4 main components:
- Virtual guided walk;
- MyZooTaiping TV;
- Zoology forum; and
- Events & Activities.
‘MyZooTaiping’ is designed to provide unique online components that give continuous educational input that focuses on animal conservation science, aimed to raise environmental awareness and at the same time inviting the public to visit Zoo Taiping & Night Safari physically.
Yang Di-Pertua MPT, Tuan Khairul Amir bin Mohamad Zubir, in his speech mentioned “the COVID-19 pandemic waves have changed the tourism sector’s landscape statistic completely. The reality is felt by Zoo Taiping & Night Safari, reflected in the visitor numbers that has dropped 70% because of the closure throughout the MCO in 2020 and 2021. I hope the implementations of these virtual programs could be the energy booster to the tourism industry in Perak, especially in Taiping, to allow Zoo Taiping & Night Safari continue to be the anchor product that attracts visitors from all walks of life, continuously.
The objective of this platform is to support Zoo Taiping & Night Safari’s effort in raising awareness of the public about wildlife and environmental conservation. Simultaneously, this platform will be able to contribute sustainably as below:
- Contribute to sustainable and recurring income to Zoo Taiping & Night Safari.
- To reduce impacts and risks of temporary closure Zoo Taiping & Night Safari due to any unexpected scenarios such as pandemic in the future.
- Create greater Zoo Taiping & Night Safari branding value and international exposure.
- Provide exposure to the community on education, awareness and appreciation towards wildlife, animals and its environment.
- Spread love and respect towards natural heritage and wildlife.
“ECOMY aims to expand our agenda in conservation and environmental education with the aim to reconnect the public to our amazing wildlife regardless of situation, restriction, obstacles or even pandemic,” says Andrew Sebastian, President and CEO of ECOMY.
‘MyZooTaiping’ platform can be accessed by visiting MyZooTaiping.com.